A report by Priyanka Mehra, priyanka.m@livemint.com
Mint, 18 June, 2008, page 2008
Important points made:
Online reputation management is common in the West for a while now.
According to a March survey conducted by online research firm JuxtConsult around 49 million people in India access the Internet on a daily basis. 43% of this group regularly participate in social networks. 27% of are regular bloggers.
According to industry experts, online reputation management is now becoming integral part of the media plan of the big advertisers and companies are spending anywhere between Rs 25 lakh to Rs. 1.5 crore to invest in online image building. The company who have already initiatedt this include ICICI Bank, HDFC Bank, Tata Motors, Infosys Technologies, and Microsoft Corp.
The modus operandi of online reputation management, is a dedicated team that typically surfs the internet (using web alerts) and gathers all instances where the company or its brands find a mention. It participates in blogs, forums, discussion boards, wikis, search engine results and social media websites to disseminate positive news and to counter negative new that may cause damage to the company.
Accordingly to Webchutney Studio Pvt. Ltd. an online advertising agency, only two companies were using ORM services till six months ago. Now the number has gone up to 15. The interest in companies is increasing.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment